Experts - Media Buying

Advice and opinions, by and for marketers

The interactive media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa Wegert
Tessa
Wegert

Rich Media Research Roundup

A couple of interesting new studies on online advertising could have you rethinking the way you plan and buy for your clients' campaigns. Oct 2, 2008

HBO's Entourage of Social Marketing Efforts

Learn how the marketing masterminds behind the "Entourage" series plotted a unique approach to gaining and retaining online fans. Sep 25, 2008

Getting to Know the Ad Exchanges

A look at four major ad exchanges and how they differ. Second of a two-part series. Sep 18, 2008

Understanding Ad Exchanges

Ad exchanges don't offer just remnant inventory anymore. Part one of a series. Sep 11, 2008

Choosing the Right Ad Network, Part 3

The process of choosing an ad network shouldn't be taken lightly. Some tips for choosing one. Last in a series. Sep 4, 2008
Media Buying Archive More Media Buying Stories

Archive

ClickZ Yesterday

Next-Gen Tech: Virtual Reality and More - Oct 6, 2008

Your Brand Can Build the Next Game Franchise - Oct 6, 2008

Book Review: "Website Optimization" - Oct 6, 2008

Really Simple E-mail Segmentation: Engaging Your VIP Customers - Oct 6, 2008

ClickZ News Headlines

Media-Telecom Strategic Consultancy Snags Kelsey Group - Oct 7, 2008

Aegis Fuses Sustainability and Digital Media with Clownfish Buy - Oct 7, 2008

Click Forensics Starts Trademark Watch - Oct 7, 2008

Execs & Accounts: MySpace, Yahoo, Toy New York, Q Interactive - Oct 7, 2008

ClickZ Stat Headlines

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

Active Home Internet Users By Country, August 2008 - Sep 30, 2008

Top 10 Search Terms in 10 Categories, August 2008 - Sep 26, 2008

ClickZ Features Headlines

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008