Experts - Agency Media Strategies

Advice and opinions, by and for marketers

Here's an eclectic view of media planning. Topics covered include negotiated pricing, how to use extra inventory, the wisdom of targeting, campaign optimization, and maximizing the client-agency relationship. A fresh POV that yields tactical strategies as they unfold in the fast-changing online media planning space.

Hollis Thomases
Hollis
Thomases
Harry Gold
Harry
Gold

Ad:tech NY 2008: Social Media Wins Exposure

A conference about online advertising offers some other interesting trends. A round up. Nov 18, 2008

Twitter Tweets from the Google/TechTarget B2B Roadshow

A look at how information technology professionals use search when making a purchase. Nov 11, 2008

U.S. Women and the Internet, Part 3

Seven immutable laws of online marketing to women. Nov 4, 2008

Six Crucial Banner Tips From the Media Guy

Lesson number one: don't serve a sit-down dinner for someone who only has time for a coffee break. Oct 28, 2008

U.S. Women and the Internet, Part 1

Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Oct 21, 2008
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Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S. - Nov 20, 2008

MRM Worldwide Creates Global Digital Production Unit - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008