Experts - E-mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.


Jeanniey Mullen
Jeanniey
Mullen
Jeanne Jennings
Jeanne
Jennings

Paying Homage to E-Mail in the Digital Revolution

E-mail remains an effective channel to drive positive digital consumer experiences. Nov 10, 2008

Using E-mail to Drive Renewals

How do you make the most of your e-mail renewal efforts? Here are a few tips. Nov 3, 2008

How Video Drives E-mail and E-mail Drives Social

An Email Experience Council team looks at integrating e-mail, video, and social marketing to promote the Agassi Foundation. Third in a series. Oct 27, 2008

Making the Case for Relevance

Increasing e-mail open rates isn't the only reason to focus on relevance. Oct 20, 2008

A Love/Hate Affair With E-Mail Marketing

Knowing what people do with e-mail pitches can help your campaign's success. Oct 13, 2008
3611194 Archive More E-Mail Marketing Stories

Archive

ClickZ Yesterday

Digital Entertainment, Meet Mom - Nov 19, 2008

Participating in the Visible Backchannel - Nov 19, 2008

Goal-Oriented Content Optimization - Nov 19, 2008

Desperation Marketing Courts E-mail Hell - Nov 19, 2008

ClickZ News Headlines

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S. - Nov 20, 2008

MRM Worldwide Creates Global Digital Production Unit - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008