Experts - B2B E-mail Marketing

Advice and opinions, by and for marketers

Find out how to think more strategically before executing a B2B e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs -- CTRs, CPMs, CRMs -- at the messaging itself. We'll tell you what works, what doesn't, and what makes B2B different from B2C e-mail marketing.

Karen Gedney
Karen
Gedney

Never on Sunday? Rethink Your E-mail Schedule

New reports show the best day to send your e-mail is Sunday. Nov 12, 2008

A Little E-Mail Budget Goes a Long Way

How to use e-mail to capture low-hanging revenue. Oct 29, 2008

Small Tune-Ups that Rev Up Your Revenues

The revenue you recover could make you look like a hero. Oct 15, 2008

A New Chapter in Low-Cost Lead Generation

A disaster recovery software company generates leads for under a penny per e-mail. Read on. Oct 1, 2008

The Power of Story

With e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Sep 17, 2008
B2B E-Mail Marketing Archive More B2B E-Mail Marketing Stories

Archive

ClickZ Yesterday

Establishing Trust in Your Local Business - Nov 20, 2008

How Blogs Drive More Sales Than Social Media Sites - Nov 20, 2008

Recession Marketing Is on the Rise - Nov 20, 2008

Search Improves All Marketing Aspects - Nov 20, 2008

ClickZ News Headlines

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

Agencies Weigh in on Yahoo's Next Phase - Nov 20, 2008

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S. - Nov 20, 2008

MRM Worldwide Creates Global Digital Production Unit - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008