Experts - Actionable Analysis

Advice and opinions, by and for marketers

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

Shane Atchison
Shane
Atchison
Heidi Cohen
Heidi
Cohen

Lester Wunderman: Being Direct on Marketing

An interview with the father of direct marketing: were we've been, were we are, and were we're going. Oct 2, 2008

Online Video: Here, There, and Everywhere

Five factors to consider when using online video advertising and five metrics to measure success. Sep 25, 2008

Google's Birthday

Three factors to watch to determine if the Internet powerhouse continues its remarkable ascent. Sep 18, 2008

Marketing Lessons From the Presidential Primaries

A checklist of 12 key campaign factors to assess your online marketing. Sep 11, 2008

The Art of Taking Risks

Four tips for evaluating whether a risk is healthy or just plain stupid Sep 4, 2008
3611198 Archive More Actionable Analysis Stories

Archive

ClickZ Yesterday

Next-Gen Tech: Virtual Reality and More - Oct 6, 2008

Your Brand Can Build the Next Game Franchise - Oct 6, 2008

Book Review: "Website Optimization" - Oct 6, 2008

Really Simple E-mail Segmentation: Engaging Your VIP Customers - Oct 6, 2008

ClickZ News Headlines

Media-Telecom Strategic Consultancy Snags Kelsey Group - Oct 7, 2008

Aegis Fuses Sustainability and Digital Media with Clownfish Buy - Oct 7, 2008

Click Forensics Starts Trademark Watch - Oct 7, 2008

Execs & Accounts: MySpace, Yahoo, Toy New York, Q Interactive - Oct 7, 2008

ClickZ Stat Headlines

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

Active Home Internet Users By Country, August 2008 - Sep 30, 2008

Top 10 Search Terms in 10 Categories, August 2008 - Sep 26, 2008

ClickZ Features Headlines

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008