Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Dave Evans
Dave
Evans
Elana Anderson
Elana
Anderson

Using the Entire Marketing Toolbox

You can't integrate if there's just one element in a campaign. Sep 25, 2008

Time to Appoint a Chief Customer Experience Officer?

A Garter consultant promotes a framework for improving customer experiences. Sep 11, 2008

A Good E-mail Marketing Program Costs Money

Boosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed. Aug 28, 2008

Four Characteristics of Next-Generation Campaign Management

Campaign-management technology has long been associated with the creation and deployment of outbound marketing campaigns. It's time to change that. Aug 14, 2008

Taking Relationship Marketing Online

Interactive marketing requires a fusion of offline and online skills. Here are some tips to help make that happen and approaches to avoid. Jul 31, 2008
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Archive

ClickZ Yesterday

Next-Gen Tech: Virtual Reality and More - Oct 6, 2008

Your Brand Can Build the Next Game Franchise - Oct 6, 2008

Book Review: "Website Optimization" - Oct 6, 2008

Really Simple E-mail Segmentation: Engaging Your VIP Customers - Oct 6, 2008

ClickZ News Headlines

Media-Telecom Strategic Consultancy Snags Kelsey Group - Oct 7, 2008

Aegis Fuses Sustainability and Digital Media with Clownfish Buy - Oct 7, 2008

Click Forensics Starts Trademark Watch - Oct 7, 2008

Execs & Accounts: MySpace, Yahoo, Toy New York, Q Interactive - Oct 7, 2008

ClickZ Stat Headlines

Top 50 U.S. Web Properties, August 2008 - Oct 3, 2008

Mobile Subscribers Increase Worldwide - Oct 2, 2008

Active Home Internet Users By Country, August 2008 - Sep 30, 2008

Top 10 Search Terms in 10 Categories, August 2008 - Sep 26, 2008

ClickZ Features Headlines

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008

'In An Absolut World' Hits Its Stride - Sep 10, 2008

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008