ClickZ News - Campaign '08

Experts - Election '08 Lessons

Advice and opinions, by and for marketers

During the high-stakes 2008 election, candidates and advocacy groups have invested heavily in online advertising and marketing. Here's what all online marketers — not just those involved in partisan politics — can learn from the strategies employed by the campaigns for Barack Obama, John McCain, and others.

Dan Solomon
Dan
Solomon

Generation O: The Implications for Traditional Marketers

Campaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading Nov 12, 2008

A Two-Year Campaign Nears Its End

An invisible Web that includes e-mails and text messages aims to drive offline action -- getting people to vote. Oct 29, 2008

What Marketers Can Learn From an Extreme Event

The U.S. presidential debate provides insights into how to integrate digital experiences and live events. Oct 1, 2008
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ClickZ Yesterday

SES Chicago: Speakers Speak Out - Nov 21, 2008

Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008

What's a Media Company? - Nov 21, 2008

ClickZ News Headlines

Four of Six Major U.K. ISPs Shy Away from Phorm - Nov 21, 2008

WebVisible Buys Adapt, Seeks to Boost Online Conversions - Nov 21, 2008

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise - Nov 21, 2008

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008