Elsewhere on the ClickZ Network...

Four of Six Major U.K. ISPs Shy Away from Phorm
[November 21, 2008] Sky and Tiscali are the latest to signal they won't be employing behavioral targeting technologies from Phorm or NebuAd across their networks.

WebVisible Buys Adapt, Seeks to Boost Online Conversions
[November 21, 2008] Acquisition will bring local ad seller a search marketing platform.

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise
[November 21, 2008] WaPo names chief digital officer; Bartle Bogle Hegarty hires ECD from R/GA; Reprise appoints GM in San Francisco.

Q3 Online Ad Growth Sliced in Half Since Year Ago
[November 20, 2008] The IAB and PricewaterhouseCoopers pegged Q3 2008 Internet ad spending at around $5.9 billion, representing a growth rate on par with Q2.

Agencies Weigh in on Yahoo's Next Phase
[November 20, 2008] The coming months will bring a new CEO and 1,400 layoffs. What do marketers want from Yahoo?

What's a Media Company?
[November 21, 2008] Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril.

Are You Optimizing the Way Homer Simpson Diets?
[November 21, 2008] Optimizing your site or campaign and keeping off the donuts both take work. A lack of commitment can keep you from getting the results you want.

SES Chicago: Speakers Speak Out
[November 21, 2008] What major changes do search engine marketers want to see from the PPC search engines next year?

How Blogs Drive More Sales Than Social Media Sites
[November 20, 2008] Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix.