Archive for Douglas Quenqua

Showing 113 items

• OPA Sees Increase in Ad Effectiveness on Original Content Sites
  Group finds original content sites have scored higher for ad effectiveness metrics in recent months, while ad network and portal ads did worse. Jan 8, 2009
• Chicago Sun-Times Forges Alliance With Monster
  Partnership aims to preserve classifieds revenue. Jan 6, 2009
• Advertisers Won't Mourn Loss of Consumerist
  Popular consumer interest, acquired last week by Consumers Union, site was never an easy sell for Gawker. Jan 5, 2009
• Toy Car Company Tries Driving Pre-Teen Boys to Virtual World
  Participants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships Jan 5, 2009
• Survey: Amazon, Netflix Rate High in Customer Satisfaction Online
  Reports suggest consumers will continue to spend online with retailers that provide significant discounts and a hassle-free experience, even during a recession. Dec 30, 2008
• YouTube Hosts First Video Contest for Pharma Brand
  Excedrin effort suggests even highly regulated companies can safely engage the YouTube audience. Dec 23, 2008
• Private Social Network Aids Revenue Bump for New York Hotel
  Guests can use the site to plan activities and socialize with other guests. Dec 18, 2008
• Stella McCartney Launches Mobile Campaign with Millennial Media
  Ads link to mobile site with several of the designer's collections. Dec 17, 2008
• New Branded App Gives Ski Report to Smartphone Users
  REI aims to appeal to downhill enthusiasts with iPhones, Blackberries and Windows Mobile devices. Dec 16, 2008
• New Tool Helps Measure Time Spent With Banner Ads
  Lotame's Time Spent metric tells advertisers how much of an ad was visible on a user's screen and for how long. Dec 15, 2008
• TNS: Ad Buyers Hit the Brakes in Q3
  Growth rate for display spending slows as overall ad market declines. Dec 11, 2008
• IAB Releases Measurement Guidelines for Comment
  Document offers detailed definitions for audience measurement terms and establishes an auditing framework.Proposed document offers detailed definitions for audience measurement terms and establishes an auditing framework. Dec 9, 2008
• Fox Sports En Espanol Says Mobile Sponsorships Lift Results
  Network finds success with sponsors eager to reach Hispanic users on mobile devices. Nov 26, 2008
• October E-Commerce Numbers Paint Dire Picture for Holidays
  ComScore's October sales estimates about as bad as you'd expect. Nov 19, 2008
• YouTube Unveils Two New Ad Options
  Advertisers can bid on search terms to display "sponsored" video on Google's video-sharing site. Nov 14, 2008
• MGM Deal Brings More Premium Content to YouTube
  Deal will bring full-length features to Google-owned site. Nov 10, 2008
• AKQA Sends Gamers on Global Cog Hunt to Hype Gears 2
  Alternate-reality game helps build anticipation for "Gears of Wars 2" release. Nov 7, 2008
• MySpace-MTV Deal Signals Step Forward In Copyright Clash
  A startup's technology checks first with the copyright holder to find an appropriate ad. Nov 4, 2008
• Absolut Brings Helmut Lang Exhibition to Web
  Fashion designer turned installation artist is latest to join vodka maker's "An Absolute World" campaign. Nov 3, 2008
• Intel, ASUS and FM Team Up to Create 'Crowdsourced' PCs
  Partners launch site to solicit ideas on what the ideal computer would look like Oct 30, 2008
• Housing Market Could Send Small Home Services to the Web
  A new report predicts 60 percent of home and trade services firms will have an online presence in the next 2 to 4 years, up from just 33 percent now. Oct 29, 2008
• Avenue A/Razorfish Simplifies Its Name
  Agency execs say the cumbersome moniker is no longer necessary to describe the agency or its work. Oct 21, 2008
• Federated Media Unveils Social Media Measurement Tools
  The ad network is launching a new suite of tools to help brands measure ad campaigns across social media. Oct 15, 2008
• FM Unveils Tools to Bring in Small Advertisers
  Blog-centric ad network opens self-serve ad platform to marketers of all sizes. Oct 8, 2008
• Eyeblaster Tries to Bridge Gap Between Display and Search
  Offering comes a week after Microsoft announced general availability of Engagement Mapping tool. Sep 30, 2008
• Poll Shows Consumers Misinformed about Data Collection Online
  More evidence steps are needed to close the gap between the realities of data collection and the perception. Sep 26, 2008
• Classic Branded Games Site Enters a New Chapter
  New owners of Candystand.com to put marketing muscle behind 11-year-old Wrigley property. Sep 24, 2008
• Sarkissian Mason Hires Grantham to Push Agency Innovation
  Hires founder of design shop Risqué to lead new "invention" practice. Sep 22, 2008
• New Trade Association Seeks Standards for Social Media Advertising
  Social Media Advertising Council brings together ad agency and media executives. Sep 19, 2008
• Hollywood.com Relaunch Brings Celeb News Without the 'Train Wreck'
  Site is reborn with direct sales staff and focus on sponsorships. Sep 15, 2008
• MySpace Unveils Inaugural Sponsors for Music Venture
  McDonald's and Toyota are among first brands attached to ad-supported music service. Sep 15, 2008
• Traffic Up for NBCU Female Sites Despite Crowded Field
  Women@NBCU sells inventory across all NBCU's women-oriented properties, where traffic is up year-over-year for the 25th straight month. Sep 12, 2008
• HBOlab Experiments With Content in Ad-Free Zone
  New series foregoes advertising, for now, in experiment with form. Sep 10, 2008
• Publicis Acquires Marketing Firm With Microsoft Ties
  Founded in 2003, PBJS offers digital marketing and event production services. Sep 4, 2008
• Platform A Delivers Ads Optimized for iPhones
  Move is latest sign of the importance advertisers are placing on reaching iPhone users. Sep 3, 2008
• Nascar.com Designs Sponsored Microsites With Eye Toward Frequent Visits
  Sites for Dodge and Gillette will be unveiled in the coming months. Sep 3, 2008
• WPP Creates Unit to Streamline Digital Production Across Agencies
  Former global head of technology enablement at Digitas is brought on as Deliver CEO. Aug 29, 2008
• Zvents Launches 25 Online Guides for Colleges for mtvU
  Sites will allow students at those universities to search for concerts, sales, parties and other events in their cities. Aug 27, 2008
• Online Video Ads Make Inroads at the 2008 Olympic Games
  Still, EMarketer estimates video ad spending on NBCOlympics.com falls short of pre-games hype. Aug 25, 2008
• Ads on Local Sites More Likely to Spark Consumer Action
  A new study shows consumers who view ads on local media sites are more likely to respond than those who view ads on virtual yellow pages, portals or city guides. Aug 20, 2008
• Circuit City Sponsors YouTube for Armchair Quarterbacks
  Sole sponsor of YouTube's fantasy football channel, Circuit City aims to score with hardcore fans in the market for a new wide-screen TV or TiVo package. Aug 14, 2008
• Study: Publishers Slashing Prices to Dump Excess Inventory
  Publishers turn to ad networks to sell 30 percent of all ad impressions in 2007, up from 5 percent in the prior year. Aug 12, 2008
• Comcast Gets Sweet on Daily Candy in $125 Million Deal
  The cable service franchise purchased the fashion and lifestyle e-newsletter, eyeing local ad potential Aug 7, 2008
• LucidMedia Layers on Contextual Relevance for Exchanges
  The digital ad platform has partnered with Yahoo's Right Media Exchange to launch a new range of contextual advertising capabilities. Aug 5, 2008
• Study: Online Ads Get Performance Boost from Branded Content Sites
  Environment matters, according to an OPA study supported by Dynamic Logic. Jul 31, 2008
• Yellow Pages Making Quick Shift Online, Says Report
  Borrell finds local directory companies made about 9 percent of their gross revenues from online sales in 2007. Jul 30, 2008
• Back-to-School Campaigns Go Online to Reach Teens Directly
  Kmart, Sears and Office Max beseech returning students with new UGC and branded content campaigns. Jul 29, 2008
• Indie Digital Shop Rosetta Acquires Brulant
  Combination of firms creates one of the largest independent digital agencies in the U.S. Jul 24, 2008
• Facebook Redesigns Site, Shifts Ad Placements
  Changes aimed at streamlining the site's appearance, reducing application clutter. Jul 22, 2008
• DoubleClick Introduces Automated RFP Process
  System comes as IAB releases ad operations best practices. Jul 17, 2008
• Converse Gets Creative Online
  New music-centered campaign follows debut of several freakish but fun microsites. Jul 16, 2008
• Blue Lithium CMO Sullivan Latest to Leave Yahoo for Startup
  Dakota Sullivan joins the ranks of those leaving Yahoo to join a tech start-up. Jul 15, 2008
• VideoEgg Adds 2.0 Features to Ad Network
  Capabilities include RSS feeds, local mapping and a mini-store. Jul 9, 2008
• Chad Stoller Departs Organic for File Sharing Start-up
  Executive director of emerging platforms is second exec this year to leave agency for a tech start-up. Jul 2, 2008
• Adobe Teams With Google, Yahoo to Make Flash Searchable
  Move will result in millions of newly searchable RIAs and dynamic experiences, including branded ones. Should agencies start using Flash more? Jul 2, 2008
• Forecast: Advertisers to Continue Shift to Online
  ZenithOptimedia's updated projections suggest credit crisis limits growth in global ad spending across all media to 3.5 percent, while Internet and outdoor media show more promise. Jul 1, 2008
• As New Car Sales Slide, Audience for Automotive Video Online Booms
  Google study finds consumers are increasingly using online video to shop for vehicles despite an overall slowdown in auto sales. Jun 30, 2008
• Publicis Restructures Digital Assets Around Central Unit
  Creation of VivaKi marks first reorg since Digitas acquisition; Laura Lang to lead Digitas as Kenny goes to new unit. Jun 25, 2008
• Web Interaction Drives Greater TV Viewership and Loyalty
  The way viewers seek information on different types of TV shows could help advertisers assess ad strategy. Jun 25, 2008
• IAC Looks to Lure Advertisers with New Demographic Segments
  So-called "audience cubes" divide network inventory for all 26 IAC sites into nine demographic categories. Jun 23, 2008
• In Search of Traffic, Software Company Drops Google for Charity
  Firm decides AdWords has gotten too expensive and generates too few actual leads. Jun 23, 2008
• Gossman Steps Down as Revenue Science CEO
  Jeff Hirsch, who joined in 2006 from ValueClick, will step up to run the company. Jun 20, 2008
• Index Suggests Ad Prices Stabilized in May
  Latest index report offers some evidence social network inventory may be commanding a slightly higher price. Jun 18, 2008
• Microsoft Taps YuMe to Handle Remnant Video Inventory Online
  Deal allows YuMe to package and sell unsold video through its network of channels. Jun 17, 2008
• MySpace Unveils Redesign as Facebook Catches Up
  New look, functionality includes optimization of ads. Jun 16, 2008
• New Omnicom Network Helps Healthcare Clients Play Larger Role With Patient
  Digital heavy network includes OMG Digital, Critical Mass and Javelin Direct groups. Jun 12, 2008
• FM Offers Social Media Metrics
  Company aims to set a standard for how conversational marketing is measured. Jun 11, 2008
• Tribal DDB Looks to Life After Freeman
  In the wake of founder and longtime CEO Matt Freeman's departure, digital agency looks to foster greater teamwork between offices in 25 countries. Jun 9, 2008
• Google Lets Marketers Track Impact of TV Ads on Web Traffic
  Integration will best serve advertisers with TV spots containing a Web-based call to action. Jun 6, 2008
• Heavy.com Spins Off Video Advertising Unit
  Husky platform sells advertising "skins" that frame each video. Jun 5, 2008
• Microsoft Says HP Deal Will Help Counter Live Search Brand Challenges
  Microsoft seeks to increase Live Search marketshare, which now stands at 9 percent. Jun 4, 2008
• Collective Media Acquires Targeting Company
  Purchase of Texas-based Personifi brings behavioral targeting capabilities. Jun 3, 2008
• Washington Post Widget Is Latest Paper Foray into Web 2.0
  Widget will let apartment hunters search for homes by vicinity to Metro stations. May 29, 2008
• SEC Investigation Behind Him, Whole Foods CEO Returns to Blogging
  John Mackey is by turns apologetic and defiant in first new post after being cleared of wrongdoing. May 28, 2008
• Revenue Science Introduces Segments Based on Season
  New audience targets include summer travelers, shoppers and outdoor enthusiasts. May 27, 2008
• 'Indiana Jones' Sees Highs and Lows of Facebook Effort
  Paramount distributed virtual fedoras on Facebook in anticipation of the release of the next "Indiana Jones" film. May 23, 2008
• William Morris and Boost Mobile Founders Launch Agency
  New firm will start with 20 employees at William Morris's Beverly Hills office. May 22, 2008
• Virgin Mobile Partners With Platform A to Manage Web Inventory
  AOL unit teams up with mobile virtual network operator, which has five million subscribers. May 21, 2008
• Condé Nast Expands Wired Digital via Acquisitions
  Publishing company acquires Ars Technica, relaunches Webmonkey and Hotwired. May 20, 2008
• Charter Informs Customers of Web-Tracking Effort
  The cable firm is working with NebuAd to enable a controversial tracking and ad targeting program. May 15, 2008
• Index Shows Ad Prices Decline 23 Percent in April
  Researchers suggest the drop is evidence the sagging U.S. economy is having an impact on the online advertising market May 14, 2008
• What Cablevision Deal for Newsday Could Mean for Local Ad Market
  Newsday sites reached over 3.2 million monthly unique users, mostly in the New York area. May 13, 2008
• Radio One Partners With Hip Hop Site in Ad Deal
  Urban media specialist" teams up with "world's most dangerous site" to reach urban, African-American audiences online. May 13, 2008
• Clear Channel Aims to Move Smaller Advertisers Online
  A pact with online production company StudioNow will help marketers of lesser means place video ads. May 12, 2008
• FIM Falls Short in Q1, MySpace Unveils Data Portability Project
  FIM fiscal year revenues to miss projections by 10 percent. May 8, 2008
• TBA Creates Branded Entertainment Unit
  TBA Global brings out TBA DEEP, a new division committed to branded entertainment. May 8, 2008
• Skyhook Introduces Geo-Targeted Ads for Mobile App Developers
  Capability will allow developers of mobile applications to deliver ads based on a user's location. May 6, 2008
• New Service Helps Clients Integrate UGC into Advertising
  BazaarVoice's service takes user-generated content -- such as comments and reviews -- and embeds them into display ads. Will marketers buy in? May 5, 2008
• Nielsen Launches Group to Help Manage Online Reputations
  Digital strategy group, headed up by Pete Blackshaw, to help businesses engage with social media. May 2, 2008
• New Service to Track Average CPMs by Site
  Firm will anonymously collect pricing data from agencies and clients, then use it to calculate an average CPM per site. Apr 30, 2008
• Promotions Could Overtake Display and Search Says Report
  Spending on online promotions could reach $22.8 billion over the next five years, predicts a new Borrell Associates report. Apr 29, 2008
• MTV Partners With Oddcast to Launch Virtual Playgrounds
  Visitors to Virtual MTV can enter online environments for "The Hills," "Pimp My Ride," and "The Real World." Apr 28, 2008
• Study: Majority Use Social Media to 'Vent' About Customer Care
  Study also finds 72 percent of respondents used social media to research a company's reputation for customer care before making a purchase. Apr 23, 2008
• 24/7 Real Media Launches B2B Ad Network
  Digital marketing company teams up with four publishing partners that include more than 200 business-to-business Web properties Apr 22, 2008
• Mindshare Restructures With Eye on Integration
  Under the reorg, Mindshare Interaction will be completely absorbed into the WPP Group-owned global agency. Apr 17, 2008
• Federated Media's $50 Million Round: Where Will It Go?
  The ad network's event production efforts and a video extension for BoingBoing may offer clues to the company's plans. Apr 16, 2008
• Radio One to Offer Cross-Channel Ad Buys with Social Net Acquisition
  Radio One's acquisition of social networking company Community Connect expands its online reach with Black, Latino and Asian audiences. Apr 15, 2008
• IAC Launches First Black-Oriented Web Site
  RushmoreDrive.com offers search, job listings and a news aggregator focused on black interests. Apr 11, 2008
• AdBrite Launches Marketplace for Ad-Targeting Technologies
  The new service allows ad targeting and optimization providers to bid in real-time for the right to place AdBrite's inventory. Apr 10, 2008
• Search Engines Under Pressure in Europe to Delete Personal Info Quickly
  Report from European Commission's Article 29 Working Party says search engines should delete user data within six months of recording it. Apr 8, 2008
• LBi Snatches Digital Agency Special Ops Media
  Digital agency based in Europe picks up New York City agency in deal valued between $25 million to $45 million. Apr 7, 2008
• Amazon Service Allows Purchase Via Phone Text Message
  An interactive service represents another potential challenge to brick-and-mortar retailers. Apr 3, 2008
• Euro RSCG San Francisco Acquires Digital Shop Kadium
  Kadium brings 30 staffers and billings of about $40 million to Euro RSCG's Bay Area office. Apr 2, 2008
• Internet Ad Spend Grows in 2007 as U.S. Lags Overall
  Among all media categories, Internet spending showed by far the largest increase: a jump of 18.9 percent over the previous year. Apr 1, 2008
• Digitas Expands into India, Singapore
  Publicis rebrands its South Asian 'Solutions' digital marketing brand, effectively extending Digitas' reach into the region. Mar 27, 2008
• A Tech Brand Looks Past IT Set with New Identity and Site Rethink
  Network Appliance, now NetApp, is trying to appeal to the C-suite, but the new name is only part of a story. Mar 27, 2008
• Jumpstart Launches In-House Digital Lab
  Offering is geared toward local dealers with limited digital creative expertise. Mar 25, 2008
• Boost Pairs with Amobee for Mobile Ad Sales
  Acura and Fox Searchlight Pictures are the first clients to place ads on the system. Mar 20, 2008
• Microsoft's Rapt Acquisition Enhances Ad Offerings
  Site side yield optimization firm will be added to Atlas Publisher Suite. Mar 14, 2008
• Google's New Ad Service Serves Display Ad Goals
  The offering is in line with Google's mission to expand its display ad capabilities, and will serve as a complement to DoubleClick services intended for larger publishers. Mar 14, 2008
• Weather Channel Places Video Ads on Mobile Site
  Execs say video and local sales for hit mobile property are among top advertising priorities. Mar 13, 2008
• TNS Links Units to Integrate Cross-Media Brand Measurement
  TNS Media combines TNS Media Intelligence and TNS Media Research with recently acquired Compete and Cymfony. Mar 12, 2008
• Digital Magazine Ads Grab More Attention than Print
  A study shows 35 percent of digital mag subscribers pay more attention to the ads than they do when reading print magazines. Mar 11, 2008

Back to Douglas Quenqua

• Senior PPC Manager
  Austin, United States
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  Northwestern Mutual Milwaukee, United States
• 912435
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