Christine Beardsell
As vice president, creative director of Digitas's brand content group, The Third Act, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG. At the advent of the digital revolution, she established Digitas' Final Cut Pro media lab and has since scaled it across offices.
Christine has a BFA from The Cooper Union School of Art in New York City, where she focused her studies on motion media, interactive design, and photography. Her work in the industry has contributed to top honors including silver and bronze Cyber Lions, a Caples Award, an OMMA Award, New York Festivals Awards, ECHO Awards, and The One Show Awards.
Recent articles by Christine Beardsell
Lessons Learned in 2008
Three tips for developing online video content for brands Dec 30, 2008
Strategies for Building an Audience
Be prepared to spend as much on building an audience as producing content. Dec 16, 2008
Putting the 'Digital You' Into Storytelling
A startup enables people to create a life-like 3-D avatar that can be added into photos, videos, and more. Dec 2, 2008
Digital Entertainment, Meet Mom
A digital entertainment company strikes a partnership with Target to launch Momversation.com. Nov 18, 2008
Voter-Generated Content Makes or Breaks Candidates
Voters get out to vote for the next U.S. president after they get out their message. Nov 4, 2008
Why Online Video Ads Are Greener Than TV Ads
Comparing the green marketing effectiveness and environmental impact of TV and online advertising. Oct 21, 2008
Online Video Ads Are a Good Bet in a Recession
Need to pinch pennies? Three reasons digital video ads are better than television ads. Oct 7, 2008
After a Digital Star Is Born
A startup aims to become an online entertainment studio representing emerging talent. Just don't call it a talent agency. Sep 23, 2008
Branded Video Content: Making It Work
Rhett&Link has figured out how to weave brands effortlessly into their online video content. Learn how. Sep 9, 2008
Scouting Out Talent to Represent a Brand
Should a brand advertiser hire a rising Internet star or an established talent? Aug 26, 2008
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