Harry Gold
As founder and CEO of Overdrive, Harry Gold is the architect and conductor behind the company's ROI-driven programs. His primary mission is to create innovative marketing programs based on real-world success and to ensure the marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites him is the knowledge that Overdrive's collaborative environment has created a company of online media, SEM, and online behavioral experts who drive success for the clients and companies they serve. Overdrive serves a diverse base of B2B and B2C clients that demand a high level of accountability and ROI from their online programs and campaigns.
Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, "The Financial Times," the Hard Rock Cafe, and the City of Boston. Since then, he has been at the forefront of online branding and channel creation, developing successful Web and search engine-based marketing programs for various agencies and Fortune 500 companies.
Harry is a frequent lecturer on SEM and online media for The New England Direct Marketing Association; Ad Club; the University of Massachusetts, Boston; Harvard University; and Boston University.
Recent articles by Harry Gold
Online Media Stats That Make Me Feel Great About '09!
Why online marketing should defy expectations in the coming year. Jan 6, 2009
Branding or Connecting: How About Both?
Tips and examples for using social media platforms for creating brand connections. Dec 23, 2008
An Interview With a Cost-Per-Lead Expert
An online marketing firm's director discusses how to get started with a performance-based media buy. Dec 9, 2008
Ten Tips for Negotiating With Media Vendors
Media planners should forge relationships with media reps. Here's how. Nov 25, 2008
Twitter Tweets from the Google/TechTarget B2B Roadshow
A look at how information technology professionals use search when making a purchase. Nov 11, 2008
Six Crucial Banner Tips From the Media Guy
Lesson number one: don't serve a sit-down dinner for someone who only has time for a coffee break. Oct 28, 2008
Getting Savvy With Appssavvy: Measuring Success
The CEO of an ad network of social applications discusses CPMs, adoption numbers, and other metrics. Second in a two-part series Oct 14, 2008
Getting Savvy With Appssavvy: Application Advertising
A look at how some brands are using application advertising. First in a two-part series. Sep 30, 2008
Social Networking With Citizen Sports
A startup offers brands an opportunity to reach sports fans on Facebook and other social networks. Sep 16, 2008
Ten Things to Do Besides Banners
Need to pay attention to clicks and action rates? Here are some approaches to consider. Sep 2, 2008
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