Brian Wool
Brian Wool is VP of content distribution at Localeze, a Chicago-based local search company. Established in 2003, Localeze specializes in connecting consumers with local merchants through online content collection, enhancement, and distribution. An expert in local Internet search marketing, Brian leads the distribution efforts at Localeze and is responsible for content delivery to over 35 leading search engines, Internet yellow pages, and local directories. Brian previously held various sales and marketing positions at comScore Networks and Claritas.
Recent articles by Brian Wool
Everything's Local in Mobile Search
As mobile local search's popularity grows, so do ad placement choices. Jul 31, 2008
Has the Long-Tail Theory Been Disproved?
How the the "head" is creating the "tail" in the local search ecosystem. Jul 17, 2008
The Rodney Dangerfield of Online Marketing
Why does local search get so little respect? Jul 3, 2008
A Start-Up Provides the "Who" and "How" in Local Search
A new twist in online event planning marries local search with social media. Jun 19, 2008
Auto Site Takes New Spin
DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook. Jun 5, 2008
The Vertical Play in Local
Why are certain verticals more successful than others? May 22, 2008
Socializing Search, Part 2
A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part series. May 8, 2008
Socializing Search, Part 1
Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series. Apr 24, 2008
Is Social Going Mobile?
A new automotive navigation device opens up interesting potential for local search. Apr 10, 2008
What's the Fuss Over Local Search Anyway?
Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility. Mar 27, 2008
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