Derek Harding
Derek Harding is the CEO and founder of Innovyx Inc., a member of the Omnicom Group and the first e-mail service provider to be wholly owned by a full-service marketing agency. A British expatriate living in Seattle, WA, Derek is a technologist by background who has been working in online marketing on both sides of the Atlantic for the last 10 years.
Recent articles by Derek Harding
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Oct 30, 2008
E-Mail Marketing History Lessons
The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Oct 2, 2008
Tips for Sending a Welcome Message
The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Sep 4, 2008
Three Rules for Reconfirming E-Mail Lists
How to gracefully retire addresses from an e-mail list. Aug 7, 2008
E-mail Bounces, Hard and Soft
Sort out the confusion over e-mail bounce terminology and build a more effective list. Jul 10, 2008
What Whitelisting's Evolution Means for Marketers
A useful and important tool is not a substitute for good list hygiene. Here's why. Jun 12, 2008
Top Five Phrases That Raise a Red Flag
These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing. May 15, 2008
Challenges of Reputation-Based Filtering
Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members. Apr 17, 2008
Six International E-Mail Marketing Challenges
Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Mar 20, 2008
Watch for Missteps with New E-mail Marketing Systems
Sophisticated campaigns run into quality-assurance challenges on these three fronts. Feb 21, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
