Archive for Jason Burby

Showing 130 items

• Understanding the Impact of Seasonality
  Approaches to monitoring seasonal trends that affect business. Dec 30, 2008
• Focusing on the Big Picture in Analytics
  How organizations get blindsided when measuring online performance. Dec 16, 2008
• When Targeting Goes Wrong
  Lessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Dec 2, 2008
• How to Maximize Site Performance for the Holidays
  Here are some last-minute ways to prime a retail Web site. Nov 18, 2008
• Calculating the Value of Optimizing Your Web Site
  A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Nov 4, 2008
• Leveraging the Weak Economy
  Four ways to integrate Web analytics and optimization into your organization. Oct 21, 2008
• How to Figure the Value of Research Conducted on Your Site
  Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Oct 7, 2008
• Optimize Your Site: First-Time vs. Returning Visitors
  How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Sep 23, 2008
• Optimize Your Site: Getting Started
  With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Sep 9, 2008
• Understanding Your Visitors' Feelings
  Don't fall into these three traps when using attitudinal data. Aug 26, 2008
• An Update on Web 2.0
  A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Aug 12, 2008
• Understanding an Ad's Impact
  Your ad winning an award is great. Your ad winning your audience and increasing business is better. Jul 29, 2008
• Understanding and Motivating Your Audience
  Do you really know what motivates your customers and prospects? Take a cue from McDonald's. Jul 15, 2008
• Understanding Visitors' Desires
  Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information. Jul 1, 2008
• Web Analytics: Asking the Five Ws
  When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Jun 17, 2008
• Assessing the Offline Impact of Online Research
  Why you need to understand your visitors' intentions. Jun 3, 2008
• Redesigning Your Site
  Five steps to avoid falling into a trap during a site redesign. May 20, 2008
• Web Analytics: Don't Overrely on Tech
  Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program. May 6, 2008
• Increase Your Post-Online Conversions
  Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered. Apr 22, 2008
• What Online Engagement Means to Your Web Site
  Many factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement. Apr 8, 2008
• Traits of an Effective Web Steering Committee
  Tips for setting up a cross-functional team to guide strategy for a businesses' Web channel. Mar 25, 2008
• Omniture Summit: Trends in Analytics
  Why marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Mar 11, 2008
• Social Media and Web 2.0
  Social media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check. Feb 26, 2008
• Holding Agencies Accountable
  How an ROI guarantee benefits both sides of the agency/client relationship. Feb 12, 2008
• Warm Up to Web Site Optimization
  Management consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the talk, why aren't more sites doing it today? Jan 29, 2008
• Web Analytics, a Life and Death Plot
  A movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't. Jan 15, 2008
• Defining Success: How to Set Web Goals for 2008
  Sorry, but a site redesign or new product line launch don't count. Dec 27, 2007
• Push Your Web Team to Be Creative
  Tease: Do your creativity and passion really work? Test them! Dec 18, 2007
• IAB, WAA: Different Audiences, Different Missions
  Ideally, the Interactive Advertising Bureau and the Web Analytics Association should work together on Web standards, but it isn't feasible. Here's why. Dec 4, 2007
• Declining Conversion Rates
  Now that visitors have greater control and more choices online, how should marketers proceed? Nov 20, 2007
• My Midwest Interactive Surprise
  Nearly 700 marketers gather in Minnesota to hear about multitasking's downside: workplace interruptions. What does this mean for interactive strategies? Nov 6, 2007
• What if Your Business Model Changed Every Four Hours?
  Smart companies will find a way to meet their site visitors changing needs, beliefs, attitudes, and trigger points. Oct 23, 2007
• Decision Making: The Death of Intuition?
  With more data available, decisions are increasingly driven by data instead of human intuition. Is that good for business? Oct 9, 2007
• Web Analytics 2.0
  What are the key traits of companies successfully using second-generation analytics? Sep 25, 2007
• Web Analytics: Understand, Then Segment Your Audience
  Failure to target a message can kill an initiative right out of the gate. Sep 11, 2007
• The Importance of Web Analytics Standards
  What does the WAA's new round of Web analytics definitions mean to marketers? Aug 28, 2007
• Al Gore and Web Analytics
  It is difficult to get a man to understand something when his salary depends upon his not understanding it. Aug 14, 2007
• Web Analytics Trends: What I Learned On the Road
  How marketing executives view Web analytics right now — the six hottest topics. Jul 31, 2007
• Changing Behaviors Online
  The behaviors consumers use to research, create perceptions, and make decisions continue to evolve. Jul 17, 2007
• Web Analytics: Asking the Five Ws
  When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Jul 3, 2007
• Web Analytics as a Means to an End
  Web analytics can lead to better understanding of your business. Just don't get caught up in the excitement du jour. Jun 19, 2007
• Web Analytics: Are People on Your Team Accountable?
  Where Web metrics meet accountability. Jun 5, 2007
• Who Should Own Analytics, Part Two
  Looking at the pros and cons of housing Web analytics in the finance department. May 22, 2007
• Who Should Own Web Analytics?
  Does IT or marketing own Web analytics in your company? May 8, 2007
• Who Should Own Web Analytics?
  Does IT or marketing own Web analytics in your company? Apr 24, 2007
• Competing on Analytics
  Five ways to use fact-based decision making to improve your business. Apr 10, 2007
• Web Analytics: Forecasting Campaign Impact
  Campaign success should focus on business impact, not raw traffic numbers. Mar 27, 2007
• Analytics Tool ROI
  Why calculating the ROI of an analytics tool is likely putting the cart before the horse. Mar 13, 2007
• Lava Lamp: A Web Analytics Silver Bullet?
  How one enterprising marketer got her company jazzed about Web analytics. Feb 27, 2007
• How Would You Explain Web Analytics?
  Marketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Feb 13, 2007
• Web 2.0: Are You Focusing on the Right Aspects?
  Or are you too caught up in technology hype? Jan 30, 2007
• Video: Makes Everything Better?
  Online video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Jan 16, 2007
• Web Analytics: New Year - New Opportunities
  How to surmount the top five Web analytics hurdles. Jan 2, 2007
• Web Analytics: The Power's in Integration
  Understanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Dec 19, 2006
• Becoming an Experienced, Invaluable Web Analyst
  The industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Dec 5, 2006
• Site Optimization: Setting Your Site Up for Success
  The value of analytics is in acting on the data to improve your site. Nov 21, 2006
• A Web Analytics Privacy Warning
  The sky is falling (again). Nov 7, 2006
• Web Analytics: Industry Trends
  Taking the pulse of how businesses are using Web analytics. Oct 24, 2006
• Web Analytics: Are People on Your Team Accountable?
  Where Web metrics meet accountability. Oct 10, 2006
• Data Smog: The Too-Much-Data Problem
  How do you avoid the data deluge? Four tips to keep you out of the smog. Sep 26, 2006
• Site Changes? Tag With Care for Better Measurement
  It isn't enough to place a basic tag on every site page and assume it will provide the required data. Sep 12, 2006
• Web Analytics: The Results of Tabbed Browsing
  Tabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data. Aug 29, 2006
• Web Analytics: Focusing on the Things That Matter
  Is your Web analytics' team dividing its time effectively? Aug 15, 2006
• Web Analytics: Getting Marketers to Act
  Why is it so hard to get marketers to test things and act on analytics data? Aug 1, 2006
• Web Analytics Hiring: Where to Begin
  You know you need to hire someone for your analytics team, but what skill set should that person have? Jul 18, 2006
• Web Analytics: Forecasting the Impact of Change
  How can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Jun 20, 2006
• Dynamic Prioritization: Taking Advantage of Web Opportunities
  You measured and analyzed your data. You've discovered some meaningful changes. How do you prioritize the opportunities? Jun 6, 2006
• Web Analytics: The Delayed Conversion Concept, Part 2
  To evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. May 23, 2006
• Web Analytics: The Delayed Conversion Concept, Part 1
  To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a series. May 9, 2006
• Web Analytics and Online Branding Metrics, Part 2
  Five more ways to measure a brand's impact online. Apr 25, 2006
• Web Analytics and Online Branding Metrics
  How do you measure brand online? What are the KPIs for branding effectiveness? Apr 11, 2006
• Define Success for Non E-Commerce Sites
  It's imperative to define a successful visit, even if it doesn't sell anything. Mar 28, 2006
• Leveraging On-Site Search Data
  Lower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site. Mar 14, 2006
• The Value of Site-Side Analytics and Optimization
  Why do marketers optimize their campaigns, but not their Web site? Feb 28, 2006
• Incorporating Web Analytics for Greater ROI
  Silos are often created around Web analytics data. Here's how to incorporate data and findings to get the most out of the insight. Feb 14, 2006
• Breaking Down a Conversion Funnel
  How to cultivate a customer experience that delivers. Jan 31, 2006
• Three Common Mistakes to Avoid in Web Analytics
  Three best practices to ensure data accuracy -- and help you keep your New Year's resolutions. Jan 17, 2006
• Four Actionable KPIs You Don't Know About
  Four KPIs every marketer can leverage right now to identify opportunities and improve results. Jan 3, 2006
• Prioritize Your Optimization Opportunities
  Thanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Dec 29, 2005
• Three Resolutions to Keep in 2006
  Focus on these three areas next year, and you'll accomplish more with your data in 2006 than most enterprise-sized sites did in 2005. Dec 20, 2005
• Sharing Web Analytics Insight Throughout an Organization
  How to get site goals and the drivers behind them top of mind on a day-to-day basis. Dec 6, 2005
• Feedback for: Welcome to the Party, Google
  by Jason Burby Nov 23, 2005
• Welcome to the Party, Google
  Google's joined the Web analytics party with Google Analytics. Why it may succeed -- or struggle. Nov 22, 2005
• Web Analytics: Focus on Optimization in 2006
  Working on next year's budget? How to discover the largest potential optimization opportunities. Nov 8, 2005
• Get the Ball Rolling With Analytics
  How to get your company to really look at Web analytics data -- and to use it. Oct 25, 2005
• Combining Web Analytics and Qualitative Insight
  The why of analytics is as important as the' what. Oct 11, 2005
• Using Web Analytics to Cross-Sell
  Amazon's product pages contain some mighty interesting information for the analytically inclined. Sep 27, 2005
• The Value of Competitive Data
  Comparing your conversion rates with your competitors' can be a tricky business... and may be the wrong thing to focus on. Sep 13, 2005
• Learn From Your Competitors
  Where to get competitive data and how to use it. Aug 30, 2005
• Defining Key Performance Indicators
  Defining the right metrics for your business. Aug 16, 2005
• Don't Be Afraid to Fail
  The only real site performance failure is a failure to test site performance. Aug 2, 2005
• Don't Let IT Keep You From Optimizing Your Site
  When it's time to act on the data, be prepared for roadblocks and know you can overcome them. Jul 19, 2005
• Implement and Manage an ASP Analytics Solution
  A few hazards to mitigate to ensure data are accurate and actionable. Jul 5, 2005
• Web Analytics: The Best Job of All?
  What makes a successful, business-focused Web analyst? Jun 21, 2005
• Hot Web Analytics Topics From Jim Sterne's eMetrics Summit
  The top 22 issues, as identified by conference participants. Jun 7, 2005
• Breaking Down a Conversion Funnel
  How to cultivate a customer experience that delivers. May 24, 2005
• Evolve Into a Data-Driven Organization, Part 2
  Acting on data is the most important element of Web analytics... and the part organizations struggle with most. Overcoming the obstacles. Last of a series. May 10, 2005
• Evolve Into a Data-Driven Organization, Part 1
  Acting on data is the most important element of Web analytics... and the part organizations struggle with the most. Overcoming the obstacles. Part one of a series. Apr 26, 2005
• Barriers to Using Web Analytics Data for Optimization
  How to remove the stumbling blocks and obstacles between having data and using data. Apr 12, 2005
• Are Unique Visitor Counts Over?
  Many users regularly delete cookies from their computers. How does this affect your ability to track unique visitors? Mar 29, 2005
• Web Analytics Data: Share It to Maximize Value
  People will use Web analytics data if it's focused on what helps them do their jobs better. How to address different constituencies in an organization. Mar 15, 2005
• Web Analytics Association: What's in It for You
  You may have heard the buzz about the newly formed WAA. What does it mean for you? Mar 1, 2005
• Prioritize Your Optimization Opportunities
  Thanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Feb 15, 2005
• Focus Your 2005 Web Analytics Spending
  Effective ways to allocate a Web analytics budget. Feb 1, 2005
• Training Business Users to Employ Web Analytics Data
  A gap exists between data sophistication and users' ability to employ that data. How vendors are closing the gap. Jan 18, 2005
• Closing the Web Analytics Loop
  How to measure the value of handoffs to partners and resellers. Jan 4, 2005
• Web Analytics: Time for a Change in 2005
  Why aren't more people really using Web analytics to optimize site performance? Start fresh in 2005! Dec 21, 2004
• Web Analytics 101: The Holiday Invite Lesson
  Using Web analytics data needn't be hard. Evite provides a simple lesson in Web analytics data use. Dec 7, 2004
• Web Analytics Red (and Green) Alert
  Holiday shopping season is here. Time to reduce your shopping cart abandonment rate. Nov 23, 2004
• Evaluate the Effectiveness and Value of On-Site Search
  Maximizing the effectiveness and value of on-site search is imperative. How well does your engine work? Nov 9, 2004
• Prove the Value of Your Analytics Tools, Team, and Web Site
  Self-justifying analytics. Oct 26, 2004
• Build on Competitive Data to Improve Site Performance
  Where to get -- and how to use -- data on competitive Web sites. Oct 12, 2004
• If You Already Have the Ruby Slippers, Click
  You already have the power to improve ROI; you just have to know how to use it. Sep 28, 2004
• Cross-Pollinate Data and Harvest Better Information
  Where do you start? Ideas to get you started with data integration right away. Sep 14, 2004
• Build a Solid Foundation With Key Performance Indicators, Part 4: Content Sites
  Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Last in a series. Aug 31, 2004
• Build a Solid Foundation With Key Performance Indicators, Part 3: Customer Service
  Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part three of a series. Aug 17, 2004
• Build a Solid Foundation With Key Performance Indicators, Part 2: Commerce Sites
  Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part two of a series. Aug 3, 2004
• Build a Solid Foundation With Key Performance Indicators, Part 1: Lead-Generation Sites
  Key performance indicators: How to establish, define, and use them to improve performance on the four major types of commercial Web sites. Part one of a series. Jul 20, 2004
• Capitalize on Your Investment in Analytics
  What good is analytics data unless it improves your site? Jul 6, 2004
• The Give and Take of "Agenda Blending"
  How to use analytics to ensure your site meets visitors' needs -- and your own. Jun 22, 2004
• Don't Get Blown Off Course With Poor Analytics Data
  The numbers don't lie (unless, of course, your tracking tool is misconfigured). Time for an accuracy audit. Jun 8, 2004
• Meaningful Metrics: Collect What Counts
  How to choose analytics data to quickly improve site performance. May 25, 2004
• Beginner's Guide to Segmentation Analysis
  You don't have to be Amazon to impress visitors and score business. A little segmentation goes a long way. May 11, 2004
• Grow Your Own Analytics Team
  Starting a dedicated Web analytics team within an enterprise. Apr 27, 2004
• Is Your Web Site Getting the Credit It Deserves?, Part 2
  Defend-the-Web-site time at your company? How to quantify indirect site value. Last in a series. Apr 13, 2004
• Is Your Site Getting the Credit It Deserves? Part 1
  Defend-the-Web-site time at your company? How to collect the ammunition you need and make a case for the bottom line. Mar 30, 2004
• Was It Better Ads? Or Better Analytics?
  What's really behind the online ad recovery. Mar 16, 2004
• Site Analytics: 'Why' Is as Vital as 'What'
  Behavioral data reveals where a site falls short of goals. Attitudinal data tells why. Mar 2, 2004
• Raw Data to Strategic Wisdom (While You Wait)
  Sometimes, all it takes to tease insight out of raw analytics is 10 seconds and a $3.00 calculator. Really. Feb 17, 2004
• Three Reasons Analytics Fail Companies
  Your analytics program makes you feel like you're trapped in 'Groundhog Day'? Escape the loop. Feb 3, 2004

Back to Jason Burby

• Senior PPC Manager
  Austin, United States
• Internet Marketing Manager
  Northwestern Mutual Milwaukee, United States
• 912435
  Target , United States
• Account Executive- Platform Sales
  ContextWeb New York, United States
• VP Platform Sales / Business Development
  Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States

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