Calculating the Value of Optimizing Your Web Site
A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Nov 4, 2008
Leveraging the Weak Economy
Four ways to integrate Web analytics and optimization into your organization. Oct 21, 2008
Optimize Your Site: Getting Started
With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Sep 9, 2008
An Update on Web 2.0
A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Aug 12, 2008
Understanding an Ad's Impact
Your ad winning an award is great. Your ad winning your audience and increasing business is better. Jul 29, 2008
Understanding Visitors' Desires
Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information. Jul 1, 2008
Redesigning Your Site
Five steps to avoid falling into a trap during a site redesign. May 20, 2008
Web Analytics: Don't Overrely on Tech
Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program. May 6, 2008
Increase Your Post-Online Conversions
Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered. Apr 22, 2008
What Online Engagement Means to Your Web Site
Many factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement. Apr 8, 2008
Omniture Summit: Trends in Analytics
Why marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Mar 11, 2008
Social Media and Web 2.0
Social media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check. Feb 26, 2008
Holding Agencies Accountable
How an ROI guarantee benefits both sides of the agency/client relationship. Feb 12, 2008
Warm Up to Web Site Optimization
Management consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the talk, why aren't more sites doing it today? Jan 29, 2008
Web Analytics, a Life and Death Plot
A movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't. Jan 15, 2008
IAB, WAA: Different Audiences, Different Missions
Ideally, the Interactive Advertising Bureau and the Web Analytics Association should work together on Web standards, but it isn't feasible. Here's why. Dec 4, 2007
Declining Conversion Rates
Now that visitors have greater control and more choices online, how should marketers proceed? Nov 20, 2007
My Midwest Interactive Surprise
Nearly 700 marketers gather in Minnesota to hear about multitasking's downside: workplace interruptions. What does this mean for interactive strategies? Nov 6, 2007
Decision Making: The Death of Intuition?
With more data available, decisions are increasingly driven by data instead of human intuition. Is that good for business? Oct 9, 2007
Web Analytics 2.0
What are the key traits of companies successfully using second-generation analytics? Sep 25, 2007
Web Analytics as a Means to an End
Web analytics can lead to better understanding of your business. Just don't get caught up in the excitement du jour. Jun 19, 2007
How Would You Explain Web Analytics?
Marketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Feb 13, 2007
Web Analytics: The Power's in Integration
Understanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Dec 19, 2006
Web Analytics Hiring: Where to Begin
You know you need to hire someone for your analytics team, but what skill set should that person have? Jul 18, 2006
Web Analytics: The Delayed Conversion Concept, Part 1
To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a series. May 9, 2006
Leveraging On-Site Search Data
Lower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site. Mar 14, 2006
Incorporating Web Analytics for Greater ROI
Silos are often created around Web analytics data. Here's how to incorporate data and findings to get the most out of the insight. Feb 14, 2006
Prioritize Your Optimization Opportunities
Thanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Dec 29, 2005
Three Resolutions to Keep in 2006
Focus on these three areas next year, and you'll accomplish more with your data in 2006 than most enterprise-sized sites did in 2005. Dec 20, 2005
Using Web Analytics to Cross-Sell
Amazon's product pages contain some mighty interesting information for the analytically inclined. Sep 27, 2005
The Value of Competitive Data
Comparing your conversion rates with your competitors' can be a tricky business... and may be the wrong thing to focus on. Sep 13, 2005
Evolve Into a Data-Driven Organization, Part 2
Acting on data is the most important element of Web analytics... and the part organizations struggle with most. Overcoming the obstacles. Last of a series. May 10, 2005
Evolve Into a Data-Driven Organization, Part 1
Acting on data is the most important element of Web analytics... and the part organizations struggle with the most. Overcoming the obstacles. Part one of a series. Apr 26, 2005
Are Unique Visitor Counts Over?
Many users regularly delete cookies from their computers. How does this affect your ability to track unique visitors? Mar 29, 2005
Web Analytics Data: Share It to Maximize Value
People will use Web analytics data if it's focused on what helps them do their jobs better. How to address different constituencies in an organization. Mar 15, 2005
Prioritize Your Optimization Opportunities
Thanks to great analytics, you identified opportunities to optimize your site. How to prioritize those opportunities based on their value. Feb 15, 2005