Gary Stein
Recent articles by Gary Stein
Developing a Human Asset Strategy
Four ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign. Nov 18, 2008
Using Performance Advertising to Learn
Not having a social media advertising plan in 2009 is going to sound as crazy as not having an SEM plan this year. Nov 4, 2008
MySpace Ads and the Big Leap
This whole social networking thing is beginning to make some sense. Oct 21, 2008
Comments Unbecoming
Five things to remember about venturing into a community and dealing with comments about your brand. Oct 7, 2008
How Can I Best Use This (Ad) Space?
Clearly, the way for online advertising to evolve is simple: stop trafficking banners. Sep 23, 2008
Advertising and the Next Wave of Browsers
What the next wave of browsers means for advertising. Sep 9, 2008
Is It Time for Social Search?
Search is poised to get bigger over the next year, while the most potentially valuable sites out there (think MySpace and Facebook) are built around getting groups of people interconnected. Aug 26, 2008
Driving Offline Sales via Online
Tips for showing the marketing value of an e-commerce site and ensuring your offline sales team is in sync with the online customer. Aug 12, 2008
Three Places to Measure the Value of Friends
As marketers amass friends in online social media, here are some approaches to measuring the value of a friend, in real dollars. Jul 29, 2008
Monetizing the Social Networks
Should social networks allow their users to monetize their networks? Jul 15, 2008
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