Jeanne Jennings

Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.

Recent articles by Jeanne Jennings

E-mail List Rentals: Red Flags
A look at one consumer goods company's plan to use a third-party e-mail list to boost business. Part one of a series. Dec 29, 2008

How to Handle More Serious E-mail Mishaps
What if your e-mail has an inaccurate offer or mistaken information? Second in a two-part series. Dec 15, 2008

Oops! How to Handle E-mail Mishaps
What if your e-mail includes the wrong subject line, omits the sender line, or has bad links? First in a two-part series. Dec 1, 2008

Marketing to Third-Party E-mail Lists, Part 1
Third-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series. Nov 17, 2008

Using E-mail to Drive Renewals
How do you make the most of your e-mail renewal efforts? Here are a few tips. Nov 3, 2008

Making the Case for Relevance
Increasing e-mail open rates isn't the only reason to focus on relevance. Oct 20, 2008

Really Simple E-mail Segmentation: Engaging Your VIP Customers
How to use recency/frequency/monetary modeling to identify your most valuable customers. Oct 6, 2008

Really Simple E-mail Segmentation: Getting Clicks to Convert
The relationship between your e-mail and your landing page. Sep 22, 2008

Engage Your E-Newsletter Readers
There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getting started. Sep 8, 2008

Really Simple E-mail Segmentation: Getting Openers to Click
Tips for engaging e-mail recipients who open but never click. Aug 25, 2008

More articles by Jeanne Jennings ...