Jeremy Lockhorn
Jeremy Lockhorn is director of emerging media and video innovation at Razorfish. He is a member of the agency’s advanced marketing solutions (AMS) team and is focused on interaction with video across all platforms. He supports cross-discipline client teams with research, education, and ideation. During his 10-year tenure at the agency, his various roles have centered on the intersection of media, creative, and technology. He is a frequent speaker on emerging media.
Recent articles by Jeremy Lockhorn
New Model in Online Video Advertising Holds Promise
Prosumer-generated advertising stands to challenge ad agency business models. Dec 29, 2008
Putting New Technology to the Tulsa Test
A gadget freak gets audience insight during holiday visits with friends and family. Dec 1, 2008
An Open Letter to Partners and Would-be Partners
Six tips to improve your chances of working with a creative agency. Nov 3, 2008
Next-Gen Tech: Virtual Reality and More
The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Oct 6, 2008
The Mobile Phone as a Marketing Platform
Interactive television arrives, but it's not in a set-top box. Sep 8, 2008
Best Practices for Deploying Widgets
Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Aug 11, 2008
More Key Emerging Media Trends
The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic. Jul 14, 2008
A Look at Key Emerging Media Trends
What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Jun 16, 2008
Convergence: It's Back
Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. May 19, 2008
Reports of TV's Death Greatly Exaggerated, Part 1
TV isn't dead. It's not even dying. It's just going digital. Apr 21, 2008
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