Al DiGuido

Long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications, Al DiGuido brings over 20 years of marketing, sales, management, and operations expertise to his role as CEO of full-service digital marketing company Zeta Interactive. Formerly Epsilon Interactive's CEO, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a groundbreaking direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.

Recent articles by Al DiGuido

This Country Needs an E-Mail Czar
Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. Dec 11, 2008

Five Ways to Leverage E-mail in a Down Economy
A customer analytics program for e-mail campaigns can unlock revenue. Nov 13, 2008

No Country for Old E-Mail Thinking
The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Oct 16, 2008

Make E-Mail Pull Its Holiday Weight
Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Sep 18, 2008

E-Denial
What happens when organizations and people fail to keep pace with the times? Aug 21, 2008

The E-mail Marketer's Mandate
Get your customer records in order... or else. Jul 24, 2008

Data Held Hostage
A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Jun 26, 2008

Unexamined E-mail Isn't Worth Sending
Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. May 29, 2008

E-Mail Communications: We Are Family
When it comes to e-mail communications, technology isn't the problem. You are. May 1, 2008

Put the "E" Back in "Election"
Vote for e-mail -- and the candidates who use it. Apr 3, 2008

More articles by Al DiGuido ...